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Maille, the Unilever-owned premium French food brand, is launching a campaign encouraging people to be a memorable guest for the right reason this Christmas. The online film, created by adam&eveDDB, depicts a dinner party conversation between a young man and a woman which takes a turn for the worse as she starts to proudly over-share details of her ‘love-making’ whilst on holiday in Greece. The moral of the story is: give a gift of gourmet Maille mustard this Christmas and you’ll be remembered for the right reason. The film, is available on YouTube and features a voiceover by Joanna Lumley, was directed by James Rouse (who the agency worked with on End Marmite Neglect and Harvey Nichols ‘Sorry, I spent it on myself’) It is being seeded online and supported by in-store activity.
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